Based on your school Entrepreneurship club business project

[Admin]

Based on your school Entrepreneurship club business project
a) (i) State the vision and mission of your project (03 marks)
(ii) Mention any four items you included in your financial feasibility study
(04 marks)

b)Explain the characteristics of your customers. (04 marks)
c) What sales promotion strategies did you use in your project? (08 marks)
d) State the factors that favoured the establishment of the project in the school.

 

[Pljo]

(a) (i) A vision should bring out along term target /dream for the business project . (1 mk)

• A mission should bring out what should be done to achieve the vision.
• It should also begin “to…….”or present continuous tense (02 mrks)

ii) Items in the financial feasibility study

• Projected cost of business
• Means of finance
• Capacity utilization
• Expenditure estimates
• Profitability estimates
• Risk analysis
• Risk mitigation.

b) Characteristics of the business customers is based on description of their.

• Age
• Sex
• Location
• Occupation
• Income
• Leisure activities
• Usage
• Size of the market.

(c) Sales promotion strategies used include:-

• an advertising campaign
• public relation activities
• free sampling campaign
• trade sampling campaign
• trade stamp campaign
• demonstration and exhibition
• prize winning competition
• temporary price cuts
• tele marketing
• personal sales letters and E-mails

(d) factors that favoured the establishment of the project in the school.

• Availability of market
• Acceptance from school administrators
• Cheap labour
• Security (availability of adequate security)
• Accessibility of space/premises
• Accessibility to transport services
• Availability of funds